Flagship Store Manager – Luxury Watches

  • London /
  • Full Time
  • Salary: Up to £80,000 OTE

J. Alexander


With its very own place among luxury watch brands and an exclusive ‘stronghold’ of technical watches specifically chronographs. A longstanding partner of aviation, a field where reliability and precision play a vital role, the brand has always devoted premier importance to the quality of its products, designed to withstand intensive use in the most challenging conditions.

We seek a strong business manager to lead and support all activities in the Flagship Boutique to achieve designated business objectives. Furthermore, to inspire and nurture an unsurpassed service culture creating world-class client experiences in a dynamic environment and strengthen client relationships. To perform with professional integrity in boutique operations, stock management, talent management and visual merchandising presentation and finally to represent the brand as an ambassador by promoting brand values and direction.


Business Leader
  • Motivate and drive team to maximise sales and consistently achieve sales budget objectives while ensuring operational integrity
  • Initiate changes to improve the boutique experience for both team members and customers
  • Demonstrate sales leadership by playing an active role on the sales floor through customer engagement with top clients, ensuring the highest level of customer service is provided and mystery shop targets are exceeded
  • Manage and support inventory
  • Communicate and reinforce product knowledge and sales techniques to boutique team ensuring mastery
  • Communicate, support and monitor company KPI’s and proactively identify strategies to ensure performance standards are met
  • Lead the team to advance meaningful CRM and propose local events through networking and product launches that promote high client attendance and strong sales results
  • Proactively follow industry news, technology and analyse key market competitors
Performance and Talent Management
  • Conduct monthly coaching and appraisal meetings with boutique team to review performance and provide constructive, timely feedback
  • Conduct annual review process and set boutique team goals
  • Identify and create action and development plans for all employees
  • Attract, recruit, and retain a high performing team
  • Ensure a consistent and branded on-boarding experience for new team members
  • Manage staff resources and rotas to effectively drive sales and ensure the highest customer service experience
  • Protect employees and customers by providing a safe and clean store environment
  • Resolve health and safety, legal and security issues
  • Partner with Retail Operations Manager and Human Resources Manager for all employee relations issues to ensure effective and rapid resolution
Client Development
  • Manage business objectives to retain and develop VIP and potential clients
  • Promote brand awareness, establish store presence, and capture competitive market share through company events
  • Lead the team on executing consistently superior customer service and after sales experiences to increase and retain customer loyalty
  • Ensure the implementation, execution and measurement of company CRM initiatives through team action plans
  • Capture meaningful customer data to build professional relationships and personalise future client development opportunities
  • Monitor monthly CRM database reporting
  • Respond and resolve customer concerns in a professional and rapid manner
  • Implement action plans to generate new business
  • Report monthly store performance including business trends and competitor activity
  • Monitor store expenses and maintain store operating budget while aiming to reduce overall cost
  • Execute weekly mini-audits and annual stock inventory, investigating and reporting variances
  • Monitor and report merchandise inventory/GWP reports
  • Manage weekly e-Warranty scan
  • Oversee the processing of daily incoming and outgoing merchandise requests and movement
  • Ensure availability of merchandise to maximise boutique sales
  • Execute monthly staff rotas in accordance with needs of the business and timely submit payroll records
  • Support and maintain visual merchandising standards
  • Maintain back of house stock storage organisation in line with company guidelines
  • Liaise with Retail Operations and Human Resources Managers while implementing company policies and procedures
  • Any other ad hoc duties and responsibilities that arise on a day to day basis or over a period of time that falls in the remit of the Store Manager


Qualifications and Education Requirements
  • Ability to demonstrate experience in managing a luxury goods boutique
Skills, Competencies and proficiency:
  • Consistent performance
  • Autonomy
  • Computer literate
  • Supervision / Management of team and store
  • Attention to detail and accuracy
  • Organised
  • Decision-making
  • Ability to relate to others from different cultures
  • Professional Verbal and Written Communication
  • Customer service excellence
  • Market Knowledge
  • Strategic Planning
  • Ability to build and maintain strong relationships
  • Tracking Budget Expenses
  • Ability to manage, develop, coach and lead a team
  • Problem Solver
Personal Qualities:
  • Possesses entrepreneurial spirit
  • Sales and Client focused
  • Ability to persuade and aspire
  • Knowledgeable about retail and sales
  • Effective Communicator
  • Flexible
  • Problem Solver
  • Leads by example
  • Ability to prioritise tasks
  • Ability to delegate
  • Diligence
  • Confidence and drive
  • Tenacious


  • Must be available to commence employment January 2018
  • Second language advantageous not mandatory
J. Alexander